Last Thursday, July 17th, the Xel-Ha Natural Wonder website obtained the Sello de Confianza (Confidence Seal) certification on behalf of the Mexican Internet Association (AMIPCI), committing the company to fulfil norms on behalf of the AMIPCI’s Code of Ethics, carry out applicable legal regulations, and to establish a privacy policy that adheres to APEC (Asian Pacific Economic Cooperative) statutes.

The Confidence Seal is a distinction awarded by the AMIPCI to Mexican websites, through an electronic seal with a unique digital certificate attachment, acknowledging the businesses and institutions that endorse fulfilment of information privacy norms and enjoy legitimate establishment.

The bulk of the many advantages offered by AMIPCI’s Confidence Seal to certified websites are security related, allowed the specified website to reassure its clients as a believable and legitimate business. The establishment of trust between a website and its clients is fundamental, allowing the site to increase its sails and electronic transactions, open new channels in its market, to obtain advantages over its competition, to eliminate any risk of doubt regarding its physical existence (which happens surprisingly often with online companies), and shows its commitment to privacy and ethical responsibility.

With the institution of the Confidence Seal, AMIPCI seeks to modernise the online businesses in Mexico. Online commercial activities and transactions in Mexico are in earnest development, and require improved certainty and credibility in their operations, eliminating any perception of insecurity and distrust on behalf of consumers. The main necessities that require an electronic distinction of confidence in Mexico, is the need to establish statutes on a corporative level, as well as privacy policies, to improve conductional standards for companies offering goods and services online.

In the same way, the Confidence Seal seeks to found, within a company context, a commitment to responsibility regarding the legality of offered products, personal information management, the fulfilling of delivery dates or the completion of acquired services, as well as giving clientele a chance to offer feedback and improve the quality of online services.

Xel-Ha Natural Wonder joins the growing group of companies that have taken up a commitment regarding the ethical code and responsibility of the Confidence Seal, that include, among many others, banking corporations such as Banamex and HSBC, department stores such as Liverpool, and recreational companies such as Cinepolis.

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